Fábio Gomes da Silva

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Marketing and Digital Products Consultant

Brazilian, graduate professor at PUC Minas and UNIPAC in the area of Digital Marketing, specialist in digital communication, I work with a focus on digital marketing consultancy for more than 15 years.

I have experience in CRM management, marketing automation, lead acquisition for sales funnel, digital project management, paid media (PPC) and website optimization for search engines (SEO).

Education

Business Program
Innovation and Leadership in Project Management – From May/2023 to June/2023
INDEG-ISCTE Executive Education – Lisboa – Portugal

Business Program
Marketing Executive Program – from Jan/2017 to Fev/2017
Business English – from Jan/2017 to Fev/2017
Ohio University – Athens/OH – USA

Post-graduation degree in Human Resource Management
(from September 2015 to November 2016)
IEC Pontifícia Universidade Católica (PUC Minas, BRA)

Post-graduation degree in Web Application Development
(from September 2011 to April 2013)
IEC Pontifícia Universidade Católica (PUC Minas, BRA)

Graduation in Multimedia Development
(from August 2008 to December 2010)
Centro Universitário de Belo Horizonte (UNI-BH, BRA)

Professionals Experiences

Senior Revops – Sales and Marketing Operations

Loadsmart (USA Company)

Previous Role: System and Tools Administrator

HubSpot Operations: Designed and maintained workflows, round-robin processes, and ensured seamless Salesforce integration without sync errors. Developed custom workflows for sales and marketing teams.
Zendesk Operations: Managed and supported Loadsmart’s customer-facing community and Help Center, providing technical and operational guidance.
SalesLoft Operations: Set up and maintained sales cadences, integrated SalesLoft with Salesforce, and provided support to sales and marketing teams.
ZoomInfo Operations: Led the integration of ZoomInfo with Salesforce, HubSpot, and SalesLoft, including features like WebSights, FormComplete, and Intent Data.
LinkedIn Sales Navigator Operations: Managed users and trained teams on prospecting strategies using LinkedIn Sales Navigator.
Team Training & Process Improvement: Focused on empowering sales and marketing teams by training them on tech tools, reducing the sales cycle, and maximizing tool efficiency for improved performance.

Development Coordinator and CRM Manager

VHSYS (ERP for Small Businesses)

Spearheaded the implementation and migration of VHSYS’s CRM to the HubSpot platform, leading the restructuring of processes and providing comprehensive training to teams and stakeholders to ensure smooth adoption.
Played a key role in enhancing the CRM system’s functionality to better align with company objectives.

Previous Role: HubSpot CRM and Automation Specialist

Inbound Marketing Consultant, Expert Services

Rock Content (Marketing de Conteúdo) (Latam)

Developed and managed Inbound Marketing strategies for large enterprises, driving revenue and growth goals through data-driven campaigns.
Collaborated closely with both marketing and sales teams to ensure strategic alignment and maximize impact.
Led initiatives focused on lead generation and marketing automation using tools such as RD Station, HubSpot, MailChimp, and Salesforce Pardot.
Implemented intelligent lead nurturing automation to optimize conversion rates and increase engagement.
Optimized websites and blogs for organic growth through SEO and conversion rate improvements.Created targeted and segmented digital media campaigns to address specific audience needs.
Provided expert consulting on best practices in SEO, social media, sales, and email marketing, significantly improving visitor-to-lead conversion rates.

Marketing Partner Customer Success

Rock Content (Marketing Digital)
– Management of clients’ portfolios from different profiles and segments;
– Development of Digital Marketing and Content Marketing strategies leading to the success of the clients;
– Teaching concepts of digital marketing;
– Monitoring the “health” of clients and solving their problems before they even realize it;
– Negotiation of new contracts (upsell) aiming for a positive result for the clients and retention of them;
– Delimitation of objectives, provision of consultancy, monitoring their metrics and the sector’s;
– Work Management to ensure that customers receive high-quality content.

Significant Participations:

Webinar for all community of freelancers;
Writer at marketingdeconteudo.com
Inbound Marketing training for coworkers

Post-graduation Professor

Faculdade Presidente Antônio Carlos (UNIPAC Barbacena)
Facilitator in the Post-Graduation course in High Performance Digital Marketing.
Disciplines: Inbound I and Inbound II (Saturdays)

Post-graduation Professor

Pontifícia Universidade Católica de Minas Gerais (PUC Minas)
Facilitator in the Postgraduate course in Management of Digital Marketing and Social Media.
Disciplines: Social Media Management I (Night Shift)

Significant Participations:

II Meeting of Entrepreneurs (2018). Panel and lecture on “How your competitors are using content marketing to intercept customers and leads that should be yours.”

Marketing Analyst

ATS Informática (ERP Software) (Brazil)
Responsible for the training and monitoring of CRM and sales process of direct channels and distribution in the national territory. Worked in the acquisition of Leads and pre-qualification of potential clients to use the ERP system offered by the company. In addition to managing the company’s social media and digital marketing actions.

Significant Participations:

Resulth Poynt product development for mobile payments;
Deployment and CRM training for sellers;
Responsible for improving the communication of the Brand in digital environments to encourage the sale;
Tracking results and KPIs actions in social media, PPC, email marketing, and general campaigns;
Prospecting and analysis of the target audience through digital marketing techniques like SEM, SEO, Remarketing, Analytics, and blogs. (Google Adwords, Bing, Facebook ADs and LinkedIn Ads);
Development of media planning for offline and digital marketing;
Events and fairs organization;
Management of advertising agencies, suppliers, and print shops;
Organization and production of internal and external events, such as conventions and fairs;
Research of customer persona profile definition;

Multimedia Developer

Conteudista Easy To Learn / Instituto FACEB / IBPAC / ALIAS (Brazil)
Developing interactive projects for the web using HTML5, JavaScript, JSON, XML, and CSS, such as games, dynamic classes, and digital documents.

Setup and management of E-Learning platforms such as Blackboard and Moodle.

Development of graphical projects proposed based on briefing information and visual identity of the customer from the storyboards.

Live broadcasts management, photos, video, support, and webinars for customers and partners.

Head of Software & Systems Development

Eduplix (StartUp) (Brazil)
Development and adjustment of Web applications to cognition and analysis skills along with Neuropsychologists team, psychiatrists, and specialist education.

Web Designer

ATS Informática (ERP Software) (Brazil)
Development of internal and external communications, creating slides and printed advertising books, updating the institutional site, creating internal systems using Web technologies, generating content for institutional and fair events, SEO monitoring, and advertising campaigns.

Significant stakes:

Creation of the Restricted Area(Intranet) for customers;
Online advertising campaigns Monitoring (Google Adwords and banner advertising partner sites);
The rebranding of the marketing concept of the company.
Telemarketing system’s development;
Intranet development;
Authorized reseller’s system development;
Site optimization for search engines.

School Coordinator

Data Byte – Technical school (MG – Brazil)
Train teachers, develop and monitor lesson plans, recruitment of teachers, parent-teacher conference,s and institutional marketing.

Past role: Instructor

Significant stakes:

Merit in participation, 2007;
Standardization of school courses, 2008/09;
Creation of extracurricular events for students, 2008;
Awarded Top Instructor 2008;
Site’s development, 2009;
Online typing championship project, 2009;
Elaboration of Multimedia Course, 2009.

Computer Skills

Web Development

XHTML, HTML5, CSS, XML, MySQL Database, Action Script, JavaScript, JQuery, AngularJS, PHP, and intermediate knowledge in Java and Android Mobile Development.

Design

Corel Draw, InDesign, Illustrator, Photoshop, Premiere, After Effects, Encore, Sony Vegas, Sony DVD Architect and 3DS Max.

Office tools

Windows, MAC OS, Microsoft Office Word, Excel, Access, PowerPoint, OpenOffice and Google Docs.

Extracurricular Lectures

Google Analytics, Google Adwords, Google Adsense, Google Data Studio, Semrush, Personal Administration, Marketing Digital, CRM, ERP, Photography, Video Edition, Design, Usability, UX and UI Design. Web Ergonomics, Information architecture, Digital Project Management, Entrepreneurship, Human Resources, Competitive strategies, leadership, SEO (Search Engine Optimization), Digital Mobility and Communication, Responsive Web, BPM, SCRUM, and Web Patterns.

Certifications

OKR Essential: OKRs and Goals – Feedz – 2020
Adv SEO Course – Craig Campbell SEO – 2020
SEO Manager Certification – BlueArray – 2020
Link Building Test – SEMRush – 2020
Emotional intelligence – Escola Conquer – 2020
PDCA e SDCA – Rock Content – 2019
Feedback – Rock Content – 2019
RD Station Marketing – RD University – 2019
Channel Sales Partners Education – Facebook – 2018
HubSpot Trainer Certification – Hubspot – 2019
Social Media Certified – Hubspot – 2018
Specialist in Inbound Marketing – Rock Content – 2017
Specialist in Customer Success – Rock Content – 2017
Specialist in Content Marketing 2.0 – Rock Content – 2017
Specialist in Inside Sales – Rock Content – 2017
Specialist in Corporate Blogs – Rock Content – 2017
Specialist in Social Media – Rock Content – 2017
Specialist in Email Marketing – Rock Content – 2017
Specialist in Branding & Buzz – Rock Content – 2017
Specialist in SEO (Search Engine Optimization) – Rock Content – 2017
Specialist in Web Content Production 2.0 – Rock Content – 2017
Inbound Certified – Hubspot – 2017
SIMM Flex – Search – 2017
Google Apps – Google Apps Management – 2016
Android Developing – Framework System – 2016
Mentorship Google Apps – QI Network Google Cloud Partner – 2016
Google Adwords – Basic principles of advertising – 2013
Google Adwords – Google Display Network Advanced Search – 2013
Search Mechanisms – Assespro Nacional – 2013

Language

Portuguese (Native): Fluent
English (CEF or CEFR): Advanced C1
Spanish (QECR) Intermediate – B1

September 2024 – Belo Horizonte – MG / Brazil