Resume

Fábio Gomes da Silva - Fábio G. Silva ou fabiog

Fábio Gomes da Silva

I currently work wuth ROI analysis, Leads acquisition of various segments, digital marketing activities, social media, ROI analysis, development of new campaigns and training of the sales platform and digital marketing.

I have more than 10 years of experience in online media (SEO, (SEO, SEM – Facebook Ads, Google Ads etc.), task management, repositioning branding, event organization and digital media development.

Education

Business Program
Marketing – Jan/2017 a Fev/2017
Business English – Jan/2017 a Fev/2017
Ohio University – Athens/OH – USA

Graduate (Human Resource Management – September 2015 to November 2016)
IEC Pontifícia Universidade Católica (PUC Minas, BRA)

Graduate (Web Application Development – September 2011 to April 2013)
IEC Pontifícia Universidade Católica (PUC Minas, BRA)

Undergraduate (Multimedia Development – August 2008 to December 2010)
Centro Universitário de Belo Horizonte (UNI-BH, BRA)

Professional Experience

Partner Customer Success

Rock Content (Marketing Digital)
– Management of the portfolio of clients of different profiles and segments;
– Development of Digital Marketing and Content Marketing strategies that will result in success for the clients business;
– Teaching digital marketing concepts and tactics;
– Monitoring the “health” of clients and solving their problems before they know;
– Negotiation of new contracts (upsell) aiming at the result of the clients and actions against churns
– Delimitation of objectives, provision of consultancy, monitoring of own metrics and of the sector;
– Management work to ensure that customers receive high quality content.

Marketing Analyst

ATS Informática (ERP Software) (Brazil)
Currently responsible for the training and monitoring of CRM and sales process of direct channels and distribution in the national territory. I also work in the acquisition of Leads and pre-qualification of potential clients to use the ERP system offered by the company. In addition to managing the company’s social media and digital marketing actions.

Significant Participations:
Resulth Poynt product development for mobile payments;
– Deployment and CRM training for vendors;
– Responsible for enriching the communication of the Marks in digital environments with the purpose of encouraging the sale;
– Track results and KPIs of actions in social media, PPC, email marketing, general campaigns;
– Prospecting and analysis of the target audience through digital marketing techniques like SEM, SEO, Remarketing, Analytics and blogs. (Google Adwords, Bing, Facebook ADs and LinkedIn Ads);
– Creation of media planning for offline and digital marketing for a better action plan;
– Organization of external actions (launches and divulgations), files and folders;
– Contact with advertising agencies, suppliers and printers;
– Planning, monitoring and production of internal and external company events such as campaigns, conventions and fairs;
– Follow-up of the study and research on customer profile, definition of person;

Founder, CEO & Sponsor

Tricks – Radical Guide (App – Startup) (Brazil)
Responsible for developing new products, application management, management of versions, administration on Google Play Android, digital marketing and managing new projects.

Multimedia Programmer

Conteudista Easy To Learn / Instituto FACEB / IBPAC / ALIAS (Brazil)
Developing interactive projects for the web using HTML5, JavaScript, JSON, XML and CSS, such as games, dynamic classes and documents.

Setup, use, testing and management of E-Learning platform as Blackboard and Moodle.

Creating graphical projects proposed on the basis of briefing information and visual identity of the customer from the storyboards.

Live broadcasts management, photos, video, support courses and webinars for customers and partners.

Head of Softwares & Systems Development

Eduplix (StartUp) (Brazil)
Development and adaptation of Web applications to cognition and analysis skills along with Neuropsychologists team, psychiatrists and specialist education.

Web Designer

ATS Informática (ERP Software) (Brazil)
Development of internal and external communications, creating slides and printed advertising books, updating the institutional site, creating internal systems using Web technologies, generating content for institutional and fairs events, SEO monitoring and advertising campaigns.

Significant stakes:

  • Creation of the Restricted Area for customers;;
  • Online advertising campaigns Monitoring (Google Adwords and banner advertising partner sites);
  • Remake of the marketing concept and institution of the company.
  • Telemarketing system creation;
  • Creation of the Intranet;
  • Creation of resales system;
  • Site optimization for search engines.

Coordinator

Data Byte – Technical school (MG – Brazil)
Train teachers, develop and monitor lesson plans, recruitment of teachers, parent meetings and institutional marketing.

Significant stakes:

  • Merit in participation, 2007;
  • Standardization of school courses, 2008/09;
  • Creation of extracurricular events for students, 2008;
  • Instructor highlight 2008;
  • Site development, 2009;
  • Online typing championship creation, 2009;
  • Multimedia Course Creation, 2009.

Computer Skills

Web Development

XHTML, HTML5, CSS, XML, Banco de Dados MySQL, Action script, Java Script, JQuery, AngularJS, PHP and intermediate knowledge in Java and Android Mobile Development.

Design

Corel Draw, InDesign, Illustrator, Photoshop, Premiere, After Effects, Encore, Sony Vegas, Sony DVD Architect, 3DS Max.

Office

Windows, MAC OS, Microsoft Office Word, Excel, Access, PowerPoint, OpenOffice and Google Docs.

Extracurricular Lectures

Google Analytics, Google Adwords, Google Adsense, Google Data Studio, Semrush, Personal Administration, Marketing Digital, CRM, ERP, Photography, Video Edition, Design, Usability, UX and UI Design. Web Ergonomics, Information architecture, Digital Project Management, Entrepreneurship, Human Resource, Competitive strategies, leadership, SEO (Search Engine Optimization), Digital Mobility and Communication, Responsive Web, BPM, SCRUM and Web Patterns.

Certifications

Specialist in Inbound Marketing  – Rock Content – 2017
Specialist in Customer Success – Rock Content – 2017
Specialist in Marketing de Conteúdo 2.0 – Rock Content – 2017
Specialist in Inside Sales – Rock Content – 2017
Specialist in Corporate Blogs – Rock Content – 2017
Specialist in Social Media – Rock Content – 2017
Specialist in Email Marketing – Rock Content – 2017
Specialist in Branding & Buzz – Rock Content – 2017
Specialist in SEO (Search Engine Optimization) – Rock Content – 2017
Specialist in Web Content Production 2.0 – Rock Content – 2017
Inbound Certified – Hubspot – 2017
SIMM Flex – Search – 2017
Google Apps – Google Apps Management – 2016
Android Developing – Framework System – 2016
Mentorship Google Apps – QI Network Google Cloud Partner – 2016
Google Adwords – Basic principles of advertising – 2013
Google Adwords – Google Display Network Advanced Search – 2013
Search Mechanisms – Assespro Nacional- 2013

Language

Portuguese (Native): Fluent
English (Uptime Consultants):  Speaking – Advanced – Writing – Intermediate – Reading – Advanced

January, 2018 – Belo Horizonte – MG / Brazil